&Fold

From turbine fields to the browser — how &Fold gave wind power a digital edge

Climate

Launch Date

August 14, 2025

Location

Ghent, Belgium

Timeline

6 weeks

Timeline

6 weeks

8x

increase in demo requests

72%

longer average session

Franco Build isn’t your typical construction firm. They design and build custom housing solutions for large-scale EV batteries — from microgrid containers to climate-controlled battery vaults. It’s niche, complex, and deeply tied to the future of clean energy.

But their old site told none of that story. No mission. No clarity. Just concrete blocks of text and a handful of outdated renders. That’s where Evermind™ came in.

We started by listening. To how Franco talks about energy ethics, thermal envelopes, and site-specific modularity. And more importantly — how they wanted to be perceived.

Challenge

Franco Build, a pioneering firm in eco-architecture, faced significant challenges before partnering with us. Their previous branding efforts fell short, failing to convey the unique and innovative approach they took towards sustainable building practices. The brand's identity was devoid of the warmth and coherence that truly represented their mission. Internally, the team at Franco Build was well aware of the exceptional work they were doing, crafting structures that harmonized with nature and prioritized environmental responsibility.

However, this brilliance was not reflected in their external communications, leaving potential clients and the broader community unaware of the transformative impact of their projects. It was clear that a rebranding effort was essential to articulate their vision and values effectively, allowing the world to appreciate the beauty and significance of their eco-friendly designs.

This is who I’m speaking to.

Solution

In the beginning, we embarked on a series of in-depth strategy sessions, diving deep into the narratives that shaped their projects and the individuals behind them. This exploration allowed us to uncover the essence of their brand, leading us to the pivotal moment of rebranding. The new identity we crafted is one that exudes a sense of calm confidence, characterized by a palette of earthy tones that evoke a connection to nature. We chose geometric typography to convey modernity and clarity, ensuring that the visual elements resonate with their audience.

The modular Webflow site we developed is not only visually appealing but also equipped with a flexible content management system, allowing for easy updates and scalability. Every aspect of the design, from the tone of voice we established to the unique custom iconography we created, was meticulously crafted to embody Franco’s core belief in intentionality in building. This comprehensive approach ensures that every interaction with the brand reflects its values and mission, creating a cohesive experience for users.

From Founder

“Working with Evermind was like finally hearing our own voice — clearly, confidently, and with depth. We had no idea our message could feel this strong. Our clients notice. Our team feels it. And we’ve never looked back.”

— Janina Kowalska

Founder of &Fold

What we learned together

Franco Build has taught us a valuable lesson about branding: the most powerful brands don’t have to raise their voices to be heard. Instead, they communicate with clarity and purpose, ensuring that their actions are aligned with their core values. This alignment is crucial because when a brand’s message resonates with its mission, everything else falls into place seamlessly.

The design becomes more cohesive, the outcomes are more successful, and the relationships built with customers and partners are stronger and more meaningful. It’s this kind of thoughtful and intentional work that we aspire to continue pursuing, as it not only enhances our brand but also fosters genuine connections with our audience.